10 years later – a retrospective

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Years of buying old Fossil watches on eBay and getting those little inserts about the Fossil Collectors Club I was left to wonder did I miss it. Did it ever exist? There was nothing online about the Collectors Club – no Google Images, no Facebook posts, no social media and besides archive.org there was nothing!

I took it upon myself to start the trend (because I’m a trendsetter) and on a cold snowy Cleveland, Ohio evening on Feb 10, 2010 I re-launched the Fossil Collectors Club.

10 YEARS AGO!

Within a few months of launching the site, I already had been in contact with collectors from all over the world who were excited to share their knowledge and their collections with me! After one year of very regular posts, I changed the format of the site from being less of a blog to more of a library of knowledge regarding Fossil watches and advertising.

So….after 3 site redesigns, 2 different URLs, 109 blog posts, 2 trips to Fossil HQ, many emails, a few beers in person with people from all over the place and a lot of failed social media attempts, I’d say the site & community of collectors has been a continued success.

We have steady readership on this site as well as on Facebook – the numbers don’t lie and I’ve always been amazed that people still read things over 140 characters, leave comments and reach out to me with questions or updates.

some of my collection - proudly displayed

some of my collection - proudly displayed

10 years later what’s different? Whelp I’m glad you asked. First and foremost, Fossil re-launched the Fossil Collectors Club officially back in March 2019!!!!! We were ecstatic to see the emails, the marketing promotions and a slew of brand-new Limited Editions & Series that have kept us busy. There’s a Limited Edition Fossil Defender….that is a big deal!

In 10 years, I have a learned a lot about watches, watch culture & Fossil history. I thought I was the Fossil expert and some of our members/readers have proved me wrong! The knowledge base you have on hand when passionate collectors unite is a thing of beauty. At this point in my career I can look at any Fossil watch and based on the logo or style just about tell you the year of the piece and then prove it by showing a catalog page from January 1994…yeah I know it’s AMAZING! 

What can you look forward to in the coming months & years? Again, I’m glad you asked.

  • A lot more catalogs and scans. I have a fine collection of collateral and I need to scan it in and share it!

  • Coverage of the official Fossil Collectors Club including Limited Editions, Curator Series & Archival Series releases.

  • More reviews! Recently we reviewed the FTW7008 HR Collider Hybrid watch and the feedback has been fantastic and we’re looking forward to reviewing more watches old and new.

  • Women’s watches!

  • Updated Limited Edition checklists & Series Guides.

As always reach out to me if you have any questions, comments, or just want to chat Fossil.
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some of my Defenders and Speedway merch on display.

some of my Defenders and Speedway merch on display.