Dr. Pepper Limited Edition

Did anyone else see the recent auction for #1 out of a 3000 item run for the Dr. Pepper Limited Edition watch and kit? Amazing auction and it finally ended at $305. Totally shocked at the price, but I am thinking it's due to #1 number and not so much because it's Dr. Pepper. I've seen these on eBay before, but never with the cool kit and the sweater & towel. Very cool auction.

Winning bidder want to give us more details?